Global market report: cotton prices and sustainability

Cotton cultivation provides livelihoods for 100 million households, of which 90% are in lower-income countries. An additional 350 million people support cotton production and basic processing by working in transportation, ginning, baling, and storage. Voluntary sustainability standards (VSSs) emerged in the cotton sector more than 20 years ago to help address social and environmental challenges in the sector. As of 2019, VSS-compliant cotton accounted for at least 25% of global production. This report shows that VSS compliance can help cotton producers build resilience to climate change by conserving water, protecting soil health, and adapting to climate change. In many cases, farmers that adhere to VSSs can also benefit from higher prices and incomes when compared to those growing conventionally produced cotton.