Riding towards green economy: cycling and green jobs

Meeting the accessibility needs of an ever-growing urban population presents European cities with important challenges related to emissions of air pollutants, CO 2 emissions and noise, as well as land consumption and congestion, which in turn affect the quality of urban life and the attractiveness and competitiveness of cities. As part of the policy response to these issues, an increasing number of cities across the pan-European region are considering the promotion of cycling as a means to address the multiple and complex challenges. While the benefits of cycling for health and the environment have been clearly demonstrated, there is a need for further research on the economic implications of cycling promotion, particularly with respect to the potential for creating jobs. Filling this knowledge gap would be very important, since it would provide policymakers with new compelling arguments to advocate for and in support of an increased number of more effective cycling policies and interventions.